WHY

The texture of cinematic space at the Academy Museum of Motion Pictures.

Originally published by WHY Architecture

Artist Jenifer K Wofford’s mural for the Asian Art Museum in San Francisco connects the museum with its wider context of cultural hybridity.

Originally published by WHY Architecture

Property developer Jeff Martin shares his perspective on designing his own home in Venice Beach, CA.

Originally published by WHY Architecture

As anyone who’s ever watched a good thriller will tell you – what you can’t see is just as important as what you can.

Originally published by WHY Architecture

Exhibition highlights from the Stories of Cinema galleries at the Academy Museum of Motion Picture, selected by designers and technicians who brought the spaces to life.

Originally published by WHY Architecture

How to translate the experience of cinema to the museum context?

Originally published by WHY Architecture

The WHY Landscape Workshop offers an alternative perspective on a controversial concept: beauty.

Originally published by WHY Architecture

What can architects learn from ceramicists?

Originally published by WHY Architecture

David Kordansky Gallery in Los Angeles deconstructs the standard white cube gallery model, reimagining the relationship between art and the viewer.

Originally published by WHY Architecture

What if we only ever saw what we were expecting, or what we believed to be valuable? Life would be less colorful, less adaptive, less creative.

Originally published by WHY Architecture

Members of the WHY team reflect on the qualities of their favorite public spaces.

Originally published by WHY Architecture

The measure of a Zócalo is not its form, but what it allows for: the events, relationships, and creative experiments which play out in its spaces.

Originally published by WHY Architecture

In this realm of motion-sensitive patterns and illuminated beings, the limits and stagecraft of architecture are nowhere to be seen.

Originally published by WHY Architecture

What started as a simple gallery redesign project became a comprehensive transformation of the museum as a whole.

Originally published by WHY Architecture

As a frame which simultaneously conserves, clarifies, and deepens the awareness of an object in relation to the surrounding space, casework can actively amplify the museum experience.

Originally published by WHY Architecture

We all have our own versions of feeling in sync with our surroundings.

Originally published by WHY Architecture

A discussion about company culture, mentorship, and craftsmanship.

Originally published by WHY Architecture

What is the true measure of sustainability?

Originally published by WHY Architecture